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Vlog Culture

VLOG CULTURE

Type:

Research & Explorative Design

Timeline:

September 2018 —

Tools:

InDesign, Illustrator

 

The problem

For my final year project, I looked at vlog culture (read: YouTube) and its implications on children, young teens and our society.

The following two statistics drove my entire project.

  1. Successful Youtube vloggers can make ~ $20,000 US per day.

  2. The main audience of these vloggers are 7—16 year olds.

 

The APPROACH

These truths justify a variety of destructive behaviour patterns in both the vloggers and their audience. My goal is to highlight the negative aspects of YouTube and vlog culture to get the public thinking more critically about the entertainment we consume.

I decided to create a book series—using actual vlog content, but removing it from its context and presenting it in a new medium. Once the context is removed, we are confronted with the raw content, which is often outright ludicrous.