Parisa Dale


Parisa Dale is a designer and artist with a love for vintage graphic ephemera, expressive typography, and finding beauty in everyday things. Her work brings an artist’s sensibility to graphic design, creating thoughtful, colourful things that blur the line between design and art.

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The Social Society

CATEGORYCreative Direction, Brand Identity, Retail Experience, Packaging & Merchandise CLIENTSeri KertznerCREDITSPhotography: Dave Robinson
Interior Design: Maggie Antalek YEAR
2024

The Social Society is a boutique party supply destination in Ponte Vedra, Florida, built on the belief that every day is reason enough to celebrate.


Working closely with founder Seri Kertzner, I led the creative development of the brand from the ground up, building a bold, expressive identity inspired by vintage party ephemera, post-war optimism, and the unapologetic joy of a good celebration.

What began as a branding project quickly grew into something much bigger. As creative lead, I brought the identity to life across every corner of the business—from the physical retail environment and custom merchandise to packaging, printed collateral, and digital communications.

The result is a colourful, cohesive brand world designed to feel like a party you'd want to be invited to.




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