Parisa Dale is a designer and artist with a love for vintage graphic ephemera, expressive typography, and finding beauty in everyday things. Her work brings an artist’s sensibility to graphic design, creating thoughtful, colourful things that blur the line between design and art.
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Originals
CATEGORYObject Design, Handcraft, Art Direction, Packaging Design
CLIENTSelf-initiated ProjectYEAR
2025—
Parisa Dale Originals is my personal label for one-of-a-kind objects made entirely by hand. A space to experiment, follow curiosities, and turn the ideas in my head into tangible things.
While my commercial design practice lives largely on a screen, Originals gives me space to make things with my hands. I’m especially interested in the challenge of creating handmade objects that don't necessarily look handmade—pieces with the finish and intentionality of something you might find on a store shelf, despite their entirely handmade origins.
It’s an ongoing exploration of materials, the delicate balance between chaos and curation, and what one collector affectionately described as "portable dopamine."
COLLECTION 01 – TOUGH LOVE
Each bag charm begins with a single object, usually a vintage toy, that becomes the centrepiece of a miniature world. From there, I build an unlikely assortment of charms, beads, and found objects around it, searching for combinations that feel perfectly imperfect. No two are alike, and each is assembled entirely by hand. The result is a collection of tiny, wearable worlds that balance nostalgia, humour, and just the right amount of chaos.
BAG CHARMS IN THE WILD
COLLECTION 02 – CEREAL & CARTOONS
A nostalgic nod to Saturday mornings on the couch, bow of cereal in hand, and the characters that made childhood so colourful.
PACKAGING DESIGN
The packaging is an extension of the object itself. Each charm comes in an upcycled box, wrapped by hand in colourful paper to create a distinctive, gift-ready package. I wanted the experience of receiving and opening a charm to feel just as considered as the piece inside.
COLLECTION 03 – SUGAR RUSH
Inspired by sweet treats, childhood indulgences, and the imaginative world of Willy Wonka.
CUSTOM ORDERS
For those wanting something truly personal, I offer a limited number of custom bag charm commissions. Each piece is built around your chosen theme, favorite colors, or sentimental objects, creating a one-of-a-kind keepsake that feels uniquely you.
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