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Bluebarn

Bluebarn

internship:

Bluebarn Coffee Roasters 

Type:

Branding, Logo Design

Timeline:

June 2018

Tools:

Illustrator, Photoshop

Final Logo Concept

Final Logo Concept

The CHALLENGE

As an intern at Salt, I got to work on this project for Bluebarn Coffee Roasters. Salt was hired to give Bluebarn a rebrand. A team of three of us each came up with a unique brand to pitch to the client. This concept was entirely my own.

 

The client

Bluebarn is an artisanal coffee roasting company with a focus on ethical and pure practices. Based in Wakefield, Quebec, the company now has their coffee in over 25 coffee shops across Ottawa, Montreal and other regions of Quebec. 

 

THE RATIONALE:

Bluebarn Coffee Roasters operates out of a blue (you guessed it...) barn that the co-founders built from scratch(!!!). My very first sketches drew inspirations from this unique and iconic building that is not only tied into their physical space, but their name as well. The barn has 8 distinctly square windows on the front which I immediately connected to the 8 letters of Bluebarn. 

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Another unique aspect of Bluebarn is their process for sourcing coffee beans. They take yearly origin trips to make sure the coffee they buy is not only sustainably grown but also makes the best cup. This element of travel and origin is vital to their company, so I drew from vintage baggage tags as another source of inspiration.

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Potential coffee packaging

Potential coffee packaging

Potential coffee cups 

Potential coffee cups 

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Process

 

I explored many different approaches, many of which came back to the idea of the barn and the square windows.