Parisa is an award-winning Canadian designer excited by the challenge of making complex ideas visually simple and easy to understand. Her work aims to represent unrepresented voices, perspectives and stories as a way of breaking down stereotypes, questioning conventions and encouraging her audience to think critically.
My father is a business owner and my mother is a professional storyteller. My whole life I have been learning about the inner workings of businesses and listening to stories expertly crafted and told.
At 5, I remember noticing the Smarties logo had changed. I was so curious and fascinated by this. Yet no one I shared this news with seemed to share my fascination.
At 9, I used cut-up paint chips to make business cards for my mom's storytelling business.
At 12, my obsession for scrapbooking and cutting up magazine headlines had become borderline unhealthy.
Growing up, my creativity and fascination with visual patterns and trends was mistaken to be the qualities of a visual artist. A dozen years of art classes confirmed to me that art was not my passion.
At 20, I discovered the world of design. Finally, all these little pieces fell into place: my creativity, keen eye for visual patterns, business understanding, my appreciation for the power of a well-told story…
I am a designer; and I have been my whole life.